Welcome to Calyptus Ltd’s privacy policy.

Calyptus Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to howwe look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at:

Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how Calyptus Ltd collects and processes your personal data through your use of our website located at (Website), including any personal data you may provide through the Website when you sign up to our newsletter or purchase a product or service from us. 


Calyptus Ltd is the controller and responsible for your personal data (collectively referred to as “Calyptus”, “we”, “us” or “our” in this privacy policy).

We have appointed a data protection officer (DPO)who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below. 

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: Calyptus Ltd

Email address:

Postal address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated in February 2024. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

The Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.


The Website is not intended for children and we do not knowingly collect data relating to children. If you are under 16 and interacting with our Website, please seek your parent / guardian’s permission.

If we learn that we have collected personal data of a visitor under the age of 16 we will delete this information save where we are required to retain it by law.  

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer differentkinds of personal data about you which we have grouped together as follows:

  • Identity  Data includes  first name, maiden name, last name, username or similar identifier,     marital status, title, date of birth and gender.
  • Contact Data includes  billing address, delivery address, email address and telephone numbers.
  • Financial  Data includes  bank account and payment card details.
  • Transaction     Data includes  details about payments to and from you and other details of products and     services you have purchased from us.
  • Technical     Data includes     internet protocol (IP) address, your login data, browser type and version,     time zone setting and location, browser plug-in types and versions,  operating system and platform, and other technology on the devices you use  to access this website. 
  • Profile     Data includes your username and password, purchases  or orders made by you, your interests, preferences, feedback and survey     responses.  
  • Usage     Data includes     information about how you use our website, products and services  (including any Calyptus programmes you have enrolled in). 
  • Marketing     and Communications Data includes your preferences in receiving  marketing from us and our third parties and your communication  preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct  interactions.  You may give us your Identity, Contact     and Financial Data by filling in forms or by corresponding with us by  post,  phone, email or otherwise. This includes personal data you provide when you:
  • apply  for and make use of our products or services;
  • create  an account on our website;
  • subscribe  to our service or publications; 
  • request  marketing to be sent to you;
  • enter  a competition, promotion or survey; or
  • give  us feedback or contact us. 
  • Automated     technologies or interactions. As you interact with our website, we     will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies,  server logs and other similar technologies. We may also receive Technical  Data about you if you visit other websites employing our cookies. Please  see our cookie policy [LINK] for further details.
  • Third  parties or publicly available sources. We will receive  personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:

  • analytics  providers such as Google based outside the UK; 
  • social  networks such as LinkedIn outside the UK;
  • technical  repositories such as Github outside the UK;
  • Contact, Financial and Transaction Data from providers of technical, payment and  delivery services such as Stripe based outside the UK.
  • Identity  and  Contact Data from data brokers or aggregators such as Experian based  outside the UK.
  • Identity  and  Contact Data from publicly available sources such as Companies House  and the Electoral Register based inside the UK.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where  we need to perform the contract we are about to enter into or have entered     into with you.
  • Where  it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (see the table below for more information).
  • Where  we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 



Type of data

Lawful basis for processing including basis of  legitimate interest

To set-up, administer and manage your Calyptus  account


(a) Identity 

(b) Contact

Performance of a contract with you

To process and deliver any paid-for subscriptions  to our services, for example:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us


(a) Identity 

(b) Contact 

(c )Financial 

(d) Transaction 

(e) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to  recover debts due to us)

To manage our relationship with you which will  include:

(a) Notifying you about changes to our terms or  privacy policy

(b) Asking you to leave a review or take a survey


(a) Identity 

(b) Contact 

(c ) Profile 

(d) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary to comply with a legal obligation

(c ) Necessary for our legitimate interests (to  keep our records updated and to study how customers use our  products/services)

To enable you to partake in a prize draw,  competition or complete a survey


(a) Identity 

(b) Contact 

(c ) Profile 

(d) Usage 

(e) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to  study how customers use our products/services, to develop them and grow our  business)

To administer and protect our business and this  website (including troubleshooting, data analysis, testing, system  maintenance, support, reporting and hosting of data)  


(a) Identity

(b) Contact

(c ) Technical

(a) Necessary for our legitimate interests (for  running our business, provision of administration and IT services, network  security, to prevent fraud and in the context of a business reorganisation or  group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and  advertisements to you and measure or understand the effectiveness of the  advertising we serve to you


(a) Identity 

(b) Contact 

(c ) Profile 

(d) Usage 

(e) Marketing and Communications 

(f) Technical 

Necessary for our legitimate interests (to study  how customers use our products/services, to develop them, to grow our  business and to inform our marketing strategy)

To use data analytics to improve our website,  products/services, marketing, customer relationships and experiences


(a) Technical 

(b) Usage 

Necessary for our legitimate interests (to define  types of customers for our products and services, to keep our website updated  and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you  about goods or services that may be of interest to you


(a) Identity 

(b) Contact 

(c ) Technical 

(d) Usage 

(e) Profile 

(f) Marketing and Communications

Necessary for our legitimate interests (to  develop our products/services and grow our business)

Promotional offers from us 

We may use your Identity, Contact, Technical, Us age and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). 

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

Third-party marketing 

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. 

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any marketing message sent to you OR by contacting us at any time. 


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use please see our Cookies Policy. 

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table Purposes.

  • Internal  Third Parties as set out in the Glossary  below. 
  • External  Third Parties as set out in the Glossary.
  • Specific  third parties listed in the table above.
  • Third  parties to whom we may choose to sell, transfer or merge parts of our     business or our assets. Alternatively, we may seek to acquire other     businesses or merge with them. If a change happens to our business, then     the new owners may use your personal data in the same way as set out in     this privacy policy. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

We share your personal data within the Calyptus Group. This will involve transferring your data outside the UK.

Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure that it is adequately protected by using appropriate safeguards.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


How long will you use my personal data for?

We will only retain your personal data for as longas reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect oflitigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 

  • If  you want us to establish the data’s accuracy.
  • Where  our use of the data is unlawful but you do not want us to erase it.
  • Where  you need us to hold the data even if we no longer require it as you need  it to establish, exercise or defend legal claims. 
  • You  have objected to our use of your data but we need to verify whether we  have overriding legitimate grounds to use it. 

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us. 

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may be exempt from complying with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests with in one month of us clarifying any request (if necessary). Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.



Legitimate Interest means the interest of ourbusiness in conducting and managing our business to enable us to give you thebest service/product and the best and most secure experience. We make sure weconsider and balance any potential impact on you (both positive and negative)and your rights before we process your personal data for our legitimateinterests. We do not use your personal data for activities where our interestsare overridden by the impact on you (unless we have your consent or areotherwise required or permitted to by law). You can obtain further informationabout how we assess our legitimate interests against any potential impact onyou in respect of specific activities by contacting us.

Performance of Contract means processing your datawhere it is necessary for the performance of a contract to which you are aparty or to take steps at your request before entering into such a contract.

Comply with a legal obligation meansprocessing your personal data where it is necessary for compliance with a legalobligation that we are subject to.


Internal Third Parties

Other companies in the Calyptus Group acting as joint controllers or processors and who are based worldwide and provide IT and system administration services and undertake leadership reporting.

External Third Parties

  • Service  providers acting as processors based worldwide who provide IT and system  administration services.
  • Professional  advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based worldwide who provide consultancy,  banking, legal, insurance and accounting services.
  • Law  enforcement agencies or the courts to the extent necessary for purposes     including preventing,     investigating, detecting, and prosecuting criminal offences; preventing     threats to public security in accordance with applicable law; or validating a claim.
  • HM  Revenue & Customs, regulators and other authorities acting as  processors or joint controllers based in the United Kingdom who require  reporting of processing activities in certain circumstances.
  • Web3  companies acting as processors based worldwide who provide IT &  administrative services.